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Lori Rumreich
Marian University
Lori Rumreich 

Education

B.S., Ball State University
MBA, Indiana University

Areas of Teaching

Introduction to Business
Business Statistics
Global Marketing
Public Relations
Advertising and Promotions
Selling and Sales Management
Market Research
Marketing Management
Effective Negotiations
Academic Experience

2004 – present Assistant Professor of Marketing, Marian University
2002 – present Associate Faculty, Management and Marketing, Indiana University Kelley School of Business

Professional Experience

Roche Diagnostics, 1986 - 2000

  • Director Global Service Quality and Customer Satisfaction
  • Global Strategy/Group Development Committee
  • Director, Global Strategy and Market Research, Laboratory Diagnostics/Molecular Testing
  • Marketing Manager, New Product Development, Lab Integration Systems
  • Manager, Database Marketing, National Telesales

Indiana University School of Medicine, 2001 - 2004

  • Director, New Business Development, Education and Research Institute

Consulting

Board of Directors, Logical Semantics, Inc., 2001 – present
Matchbook Creative, 2009

Major Fields of Expertise

Marketing, Marketing Research, Strategic Planning, New Business Development Entrepreneurship, Healthcare/medical marketing, Medical Informatics

Awards, Honors, Speaking Engagements

  • IUPUI Scholar in Instructional Technology, recipient of Faculty Learning Community Grant in Instructional Technology, 2003-2004
  • 2003 AHRA Imaging Center Conference Presenter, “Marketing Your Radiology Practice”
  • Purdue Life Sciences Business Plan Competition, 2003; 2nd Place nationally, 1st place Indiana team
  • Flagship Enterprise Annual Business Plan Competition, 2004; 1st Place
  • Telly Award for Video and Film Production, 2003
  • The Communicator Crystal Award for creative excellence in communications, 2002

Publications

Mattingly M, Rumreich L. Developing, Marketing and Delivering a Comprehensive PACS Training School, Radiology Today, June, 2003.

Rumreich L, Johnson AJ. From Traditional Reading Rooms to a Soft Copy Environment: Academic Radiologist Satisfaction Survey. Journal of Digital Imaging, December 15, 2003.