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Advertising Campaign
Marian University
 
Advertising Campaign 

As part of our 75th anniversary celebration, we have launched a three-month advertising campaign in the Indianapolis market. The campaign, developed by Publicis-Indianapolis is called "The Power of Doing."  

Components of the advertising campaign include:

Television
A television commercial and four 15-second videos on the web sites on these cable networks:

  • CNBC-TV: business news and market report, including interviews and exclusive reports on corporate and consumer news.
  • DISC-TV: science, history, space, tech, sharks, and news
  • ESPN-TV: comprehensive sports coverage
  • FBN-TV: business news, stock quotes, saving, and investing
  • FXNC-TV: breaking news updates and latest headlines
  • HGTV-TV: decorating, outdoor rooms, and landscaping ideas
  • HIST-TV: non-fiction series and specials on history
  • TBSC-TV: news and entertainment
  • TLC-TV: news and entertainment
  • TNT-TV: dramatic, original TV series
  • TRAV-TV: travel videos, shows, and guides on top travel destinations
  • USA-TV: Original television series, movies, and sports programming

Radio
A 30-second radio commercial on WIBC-FM morning drive time.

Magazines
Three geotargeted print ads in these magazines:  

  • Forbes
  • Fortune
  • Business Week
  • Entrepreneur
  • FastCompany
  • Money.

Newspaper
Three newspaper ads in the following:

  • The Indianapolis Business Journal
  • Indianapolis Medical Society
  • The Criterion
  • The Catholic Moment